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Accurate cohort metric predictions are possible, here’s how

December 26, 2022
In this post, we’ll dive deeper into the intricacies of cohort metric predictions and how they can become more reliable with in-depth examples.
Cem Orhan
Cem Orhan
Lead Data Scientist
Accurate cohort metric predictions are possible, here’s how

Ad Networks Explained Part II: Best practices for user acquisition

November 24, 2021
In this post of the series, we will give hints about how the ad networks work so that your UA teams can get the most value from their marketing campaigns.
Can Sölömbaz
Can Sölömbaz
Data Scientist
Ad Networks Explained Part II: Best practices for user acquisition

Ad Networks Explained Part I: Which ones should you use for your UA campaigns?

November 3, 2021
In this blog post series, we will take a look at the current landscape of mobile advertising in gaming and share UA best practices for ad networks.
Can Sölömbaz
Can Sölömbaz
Data Scientist
Ad Networks Explained Part I: Which ones should you use for your UA campaigns?